Flux GlobalFlux Global wordmark

CRM, Analytics & Automation

Measure What Works.Improve the Handoff.Implement CRM at the Right Level.

We assess analytics, conversion, enquiry quality and marketing-to-sales handoff continuously. CRM setup, pipeline implementation and lifecycle automation begin in Tier 4 or a separately agreed scope.

  • Analytics and Growth Assessment

    Review GA4, GTM, Search Console, landing pages, content, campaigns, traffic quality and enquiry quality to find practical improvements.

  • Existing Handoff Assessment

    Where information is available, assess CRM usage, attribution, lead handling and follow-up performance without implying implementation is included.

  • Tier 4 CRM Implementation

    Implement suitable pipelines, routing, qualification, attribution, nurturing, alerts and dashboards only within Tier 4 or separately scoped work.

CRM pipeline for international manufacturer enquiries
Market analytics dashboard for export growth
CRM + Analytics + Automation

How this capability works

Assessment first. CRM implementation at the right engagement level.

Analytics and growth assessment can improve decisions in Tier 1 and Tier 3. CRM setup, pipeline implementation and lifecycle automation belong in Tier 4 or separately scoped work.

Analytics & Growth Assessment

  • GA4, GTM and Search Console
  • Traffic sources and landing pages
  • Website conversion and content performance
  • Organic and measurable AI-search visibility
  • Google Ads, LinkedIn and relevant social performance
  • Traffic, enquiry and market quality

Tier 1

Assess the current analytics, conversion tracking, enquiry capture, assignment and follow-up system. No CRM implementation.

Tier 3

Continuously assess performance, recommendations, existing CRM usage and marketing-to-sales handoff where information is available. No CRM setup or implementation.

Tier 4 CRM & Automation

  • CRM setup and international sales pipeline
  • Lead routing, qualification and ownership
  • Source attribution
  • Lifecycle automation and nurturing
  • Alerts, reminders and reactivation
  • Management dashboards and workflow integration

What this includes

Inside CRM, Analytics & Automation

Analytics & Growth Assessment

Review GA4, GTM, Search Console, traffic sources, landing pages, content, campaigns, international social performance and enquiry quality.

Conversion Assessment

Identify weak buyer journeys, tracking gaps, landing-page friction and practical opportunities to improve website conversion.

Search & Content Performance

Assess organic visibility, content performance and AI-search visibility where it can be meaningfully measured.

Marketing-to-Sales Handoff

Assess existing CRM usage, attribution and follow-up performance when the required information is available.

CRM Setup

Tier 4 or separately scoped implementation of a suitable CRM without forcing a specific vendor.

International Sales Pipeline

Tier 4 pipeline stages, lead ownership, routing, qualification and source attribution for long industrial buying cycles.

Lifecycle Automation

Tier 4 nurturing, alerts, reminders, reactivation and marketing-to-sales workflows that support human selling.

Management Dashboards

Tier 4 dashboards and ongoing optimization connecting market, channel, enquiry and sales information.

FAQ

Questions about this service

Also relevant

Other parts of the growth system

Your next step

Get Your Free International Growth Audit

A structured review of your website, SEO, GEO, advertising, content, CRM, automation and international positioning. You leave the first conversation with a clear picture of where your digital growth system is leaking, whether or not you work with us.